Tuesday, May 3, 2011

Marketing 101


Remember Beta? Many people don’t. Back when VCRs were the next big thing (and setting the VCR clock became a 2-hour chore)… there were two VCR formats: VHS and Beta. By all accounts, Beta was better. It had far better picture quality, and its cassettes were smaller and more portable. Yet through better marketing, VHS enjoyed a 90% market share. And Beta quietly disappeared. You can have the world’s greatest product or service, but without the right marketing and message, no one will know. Start creating demand… nightingale.com

Rightnowautoparts.com

No comments:

Post a Comment